Don Draper’s Best Ad Pitch And How To Use The Power of Framing
3 min readMar 14, 2023
The framing effect is when people make different decisions based on how the outcome is framed. It’s an effective tool in public relations and marketing with many examples in our daily lives.
In this article, you’ll find an advertising story from Mad Men to explain The Framing Effect. And some practical tips on how to benefit from it.